Nancy M. Puccinelli, Ph.D.

Affiliations: 
Harvard University, Cambridge, MA, United States 
Area:
Social Cognition
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"Nancy Puccinelli"
Mean distance: 16.16 (cluster 15)
 
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Parents

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Daniel T. Gilbert grad student 2000 Harvard
 (Errors in mood regulation: Do we know what's best for us?)
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Publications

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Grewal D, Puccinelli N, Monroe KB. (2018) Meta-analysis: integrating accumulated knowledge Journal of the Academy of Marketing Science. 46: 9-30
Puccinelli NM, Wilcox K, Grewal D. (2015) Consumers' response to commercials: When the energy level in the commercial conflicts with the media context Journal of Marketing. 79: 1-18
Motyka S, Grewal D, Puccinelli NM, et al. (2014) Regulatory fit: A meta-analytic synthesis Journal of Consumer Psychology. 24: 394-410
Spence C, Puccinelli NM, Grewal D, et al. (2014) Store atmospherics: A multisensory perspective Psychology and Marketing. 31: 472-488
Grewal D, Roggeveen AL, Puccinelli NM, et al. (2014) Retail atmospherics and in-store nonverbal cues: An introduction Psychology and Marketing. 31: 469-471
Puccinelli NM, Andrzejewski SA, Markos E, et al. (2013) The value of knowing what customers really want: The impact of salesperson ability to read non-verbal cues of affect on service quality Journal of Marketing Management. 29: 356-373
Puccinelli NM, Chandrashekaran R, Grewal D, et al. (2013) Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions Journal of Retailing. 89: 115-125
Puccinelli NM, Motyka S, Grewal D. (2010) Can you trust a customer's expression? Insights into nonverbal communication in the retail context Psychology and Marketing. 27: 964-988
Puccinelli NM, Goodstein RC, Grewal D, et al. (2009) Customer Experience Management in Retailing: Understanding the Buying Process Journal of Retailing. 85: 15-30
Braun-LaTour KA, Puccinelli NM, Mast FW. (2007) Mood, information congruency, and overload Journal of Business Research. 60: 1109-1116
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