Rajneesh Suri
Affiliations: | University of Illinois, Urbana-Champaign, Urbana-Champaign, IL |
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Publications
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| Sargent A, Watson J, Ye H, et al. (2020) Neuroergonomic Assessment of Hot Beverage Preparation and Consumption: An EEG and EDA Study. Frontiers in Human Neuroscience. 14: 175 |
| Coulter K, Suri R. (2020) On melodic contour and number preferences: The effects of musical melody on the processing of numerical information Psychology & Marketing. 37: 1019-1030 |
| Ye H, Bhatt S, Jeong H, et al. (2020) Red price? Red flag! Eye‐tracking reveals how one red price can hurt a retailer Psychology & Marketing. 37: 928-941 |
| Ye H, Bhatt S, Ayaz H, et al. (2018) Neuroergonomic Analysis of Dynamic Vs. Flat Rate Pricing on Consumers Frontiers in Human Neuroscience. 12 |
| Sargent A, Agrali A, Bhatt S, et al. (2018) Neural Correlates of Math Anxiety and Ability on Price Promotions and Consumer Decisions Frontiers in Human Neuroscience. 12 |
| Lee J, Bhatt S, Suri R. (2018) When consumers penalize not so green products Psychology & Marketing. 35: 36-46 |
| Feng S, Suri R, Chao MC, et al. (2017) Presenting comparative price promotions vertically or horizontally: Does it matter? Journal of Business Research. 76: 209-218 |
| Motyka S, Suri R, Grewal D, et al. (2015) Disfluent vs. fluent price offers: paradoxical role of processing disfluency Journal of the Academy of Marketing Science |
| Xia L, Suri R. (2014) Trading Effort for Money: Consumers' Cocreation Motivation and the Pricing of Service Options Journal of Service Research. 17: 229-242 |
| Tolbert SL, Kohli C, Suri R. (2014) Who pays the price for loyalty? The role of self-consciousness Journal of Product and Brand Management. 23: 362-371 |