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Sunghwan Yi, Ph.D.

Affiliations: 
2004 Pennsylvania State University, State College, PA, United States 
Area:
Marketing Business Administration, Social Psychology
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"Sunghwan Yi"
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Hans Baumgartner grad student 2004 Penn State
 (Message framing and persuasion: The role of consumers' motivations in processing framed messages.)

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Publications

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Kovács LN, Katzinger E, Yi S, et al. (2022) Emotion-focused coping mediates the relationship between COVID-related distress and compulsive buying. Plos One. 17: e0274458
Hudson A, Gough K, Yi S, et al. (2017) Examining the effects of gambling-relevant cues on gambling outcome expectancies International Gambling Studies. 17: 236-250
Stewart MJ, Stewart SH, Yi S, et al. (2015) Predicting gambling behaviour and problems from implicit and explicit positive gambling outcome expectancies in regular gamblers International Gambling Studies. 15: 124-140
Yi S, Stewart M, Collins P, et al. (2014) The Activation of Reward Versus Relief Gambling Outcome Expectancies in Regular Gamblers: Relations to Gambling Motives. Journal of Gambling Studies / Co-Sponsored by the National Council On Problem Gambling and Institute For the Study of Gambling and Commercial Gaming
Stewart MJ, Yi S, Stewart SH. (2014) Effects of gambling-related cues on the activation of implicit and explicit gambling outcome expectancies in regular gamblers. Journal of Gambling Studies / Co-Sponsored by the National Council On Problem Gambling and Institute For the Study of Gambling and Commercial Gaming. 30: 653-68
Jung J, Yi S. (2014) Assessment of heterogeneity of compulsive buyers based on affective antecedents of buying lapses Addiction Research & Theory. 22: 37-48
Yi S. (2012) Shame-prone gamblers and their coping with gambling loss Journal of Gambling Issues. 29
Yi S. (2012) Shame-Proneness as a Risk Factor of Compulsive Buying Journal of Consumer Policy. 35: 393-410
Yi S, Kanetkar V. (2011) Coping with guilt and shame after gambling loss. Journal of Gambling Studies / Co-Sponsored by the National Council On Problem Gambling and Institute For the Study of Gambling and Commercial Gaming. 27: 371-87
Yi S, Kanetkar V. (2011) Coping with guilt and shame after gambling loss. Journal of Gambling Studies / Co-Sponsored by the National Council On Problem Gambling and Institute For the Study of Gambling and Commercial Gaming. 27: 371-87
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