Kunter Gunasti, Ph.D.
Affiliations: | 2009 | Pennsylvania State University, State College, PA, United States |
Area:
Marketing Business AdministrationGoogle:
"Kunter Gunasti"Mean distance: 42746.4
Parents
Sign in to add mentor| Hans Baumgartner | grad student | 2009 | Penn State | |
| (The effects of product experiences on attitudes toward the brand, a product's country of origin and competitor brands.) | ||||
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Publications
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| Gunasti K, Kara S, Ross WT. (2020) Effects of search, experience and credence attributes versus suggestive brand names on product evaluations European Journal of Marketing |
| Kara S, Gunasti K, Ross WT. (2020) My brand identity lies in the brand name: personified suggestive brand names Journal of Brand Management. 27: 607-621 |
| Ozcan T, Gunasti K. (2019) How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers Journal of Brand Management. 26: 176-194 |
| Gunasti K, Ozcan T. (2019) The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions Marketing Letters. 30: 207-217 |
| Nguyen H, Gunasti K. (2018) Original brands in competition against high quality copycats European Journal of Marketing. 52: 1574-1597 |
| Gunasti K, Baskin E. (2018) Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards Journal of Retailing. 94: 380-392 |
| Gunasti K, Devezer B. (2016) How Competitor Brand Names Affect Within-Brand Choices Marketing Letters. 27: 715-727 |
| Gunasti K, Ozcan T. (2016) Consumer Reactions to Round Numbers in Brand Names Marketing Letters. 27: 309-322 |
| Kara S, Gunasti K, Ross WT. (2015) Is it the ‘alpha’ or the ‘numeric’?: Consumers’ evaluation of letter versus number changes in alphanumeric brand names Journal of Brand Management. 22: 515-533 |
| Gunasti K, Ross WT. (2015) The effects of compensatory inferences for attributes on the choice of incomplete product options Journal of Business Research. 68: 1136-1144 |