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Ahmet H. Kirca, Ph.D.

Affiliations: 
2004 University of South Carolina, Columbia, SC 
Area:
Marketing Business Administration, Management Business Administration
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"Ahmet Kirca"
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Kendall Roth grad student 2004 University of South Carolina
 (Institutionalization of market orientation in the subsidiaries of multinational corporations.)

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Publications

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Kirca AH, Randhawa P, Talay MB, et al. (2020) The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry International Journal of Research in Marketing. 37: 421-439
Nath P, Kirca AH, Kim S, et al. (2019) The Effects of Retail Banner Standardization on the Performance of Global Retailers Journal of Retailing. 95: 30-46
Rubera G, Kirca AH. (2017) You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value Journal of the Academy of Marketing Science. 45: 741-761
Talay MB, Akdeniz MB, Kirca AH. (2017) When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry Journal of the Academy of Marketing Science. 45: 513-533
Kirca AH, Fernandez WD, Kundu SK. (2016) An empirical analysis and extension of internalization theory in emerging markets: The role of firm-specific assets and asset dispersion in the multinationality-performance relationship Journal of World Business. 51: 628-640
Rubera G, Kirca AH. (2012) Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration Journal of Marketing. 76: 130-147
Kirca AH, Hult GTM, Deligonul S, et al. (2012) A Multilevel Examination of the Drivers of Firm Multinationality A Meta-Analysis Journal of Management. 38: 502-530
Kirca AH, Roth K, Hult GTM, et al. (2012) The role of context in the multinationality-performance relationship: A meta-analytic review Global Strategy Journal. 2: 108-121
Kirca AH, Hult GTM, Roth K, et al. (2011) Firm-specific assets, multinationality, and financial performance: A meta-analytic review and theoretical integration Academy of Management Journal. 54: 47-72
Kirca AH. (2011) The effects of market orientation on subsidiary performance: Empirical evidence from MNCs in Turkey Journal of World Business. 46: 447-454
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