Shashi M. Matta, Ph.D.
Affiliations: | 2006 | University of Southern California, Los Angeles, CA, United States |
Area:
Marketing Business Administration, Social PsychologyGoogle:
"Shashi Matta"Mean distance: 35622
Parents
Sign in to add mentor| Valerie S. Folkes | grad student | 2006 | USC | |
| (Perceived cohesiveness of service firms: Consequences for consumers' perceptions of variability in service quality and resolution of inconsistent service quality information.) | ||||
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Publications
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| Folkes VS, Matta S. (2013) When a product takes on characteristics of the person who created it: Sometimes it sounds sweeter Journal of Consumer Psychology. 23: 19-35 |
| Yorkston EA, Nunes JC, Matta S. (2010) The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions: Journal of Marketing. 74: 80-93 |
| Yorkston E, Nunes J, Matta S. (2007) The Role of Implicit Theories in Brand Extendibility Acr North American Advances |
| Martin IM, Stewart DW, Matta S. (2005) Branding strategies, marketing communication, and perceived brand meaning: The transfer of purposive, goal-oriented brand meaning to brand extensions Journal of the Academy of Marketing Science. 33: 275-294 |
| Matta S, Folkes VS. (2005) Inferences about the Brand from Counterstereotypical Service Providers Journal of Consumer Research. 32: 196-206 |
| Folkes V, Matta S. (2004) The effect of package shape on consumers' judgments of product volume: Attention as a mental contaminant Journal of Consumer Research. 31: 390-401 |