Keith Wilcox, Ph.D.
Affiliations: | 2009 | Business | City University of New York, New York, NY, United States |
Area:
Marketing Business Administration, Experimental Psychology, Cognitive PsychologyGoogle:
"Keith Wilcox"Mean distance: (not calculated yet)
Parents
Sign in to add mentorSankar Sen | grad student | 2009 | CUNY | |
(Pride: A license to indulge and a cue for greater self -control.) |
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Publications
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Wilcox K, Prokopec S. (2019) Restraint That Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions Journal of Consumer Research. 46: 371-387 |
Wilcox K, Stephen AT. (2013) Are close friends the enemy? online social networks, self-esteem, and self-control Journal of Consumer Research. 40: 90-103 |
Wilcox K, Block LG, Eisenstein EM. (2011) Leave home without it? The effects of credit card debt and available credit on spending Journal of Marketing Research. 48 |
Wilcox K, Song S. (2011) Discrepant Fluency in Self-Customization Journal of Marketing Research. 48: 729-740 |
Wilcox K, Roggeveen AL, Grewal D. (2011) Shall I tell you now or later? Assimilation and contrast in the evaluation of experiential products Journal of Consumer Research. 38: 763-773 |
Juliano L, Wilcox K. (2011) Choice, rejection, and elaboration on preference-inconsistent alternatives Journal of Consumer Research. 38: 229-241 |
Wilcox K, Kramer T, Sen S. (2011) Indulgence or self-control: A dual process model of the effect of incidental pride on indulgent choice Journal of Consumer Research. 38: 151-163 |
Wilcox K, Kim HM, Sen S. (2009) Why do consumers buy counterfeit luxury brands? Journal of Marketing Research. 46: 247-259 |
Wilcox K, Vallen B, Block L, et al. (2009) Vicarious goal fulfillment: When the mere presence of a healthy option leads to an ironically indulgent decision Journal of Consumer Research. 36: 380-393 |