Keith Wilcox, Ph.D.

Affiliations: 
2009 Business City University of New York, New York, NY, United States 
Area:
Marketing Business Administration, Experimental Psychology, Cognitive Psychology
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Parents

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Sankar Sen grad student 2009 CUNY
 (Pride: A license to indulge and a cue for greater self -control.)
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Publications

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Wilcox K, Prokopec S. (2019) Restraint That Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions Journal of Consumer Research. 46: 371-387
Wilcox K, Stephen AT. (2013) Are close friends the enemy? online social networks, self-esteem, and self-control Journal of Consumer Research. 40: 90-103
Wilcox K, Block LG, Eisenstein EM. (2011) Leave home without it? The effects of credit card debt and available credit on spending Journal of Marketing Research. 48
Wilcox K, Song S. (2011) Discrepant Fluency in Self-Customization Journal of Marketing Research. 48: 729-740
Wilcox K, Roggeveen AL, Grewal D. (2011) Shall I tell you now or later? Assimilation and contrast in the evaluation of experiential products Journal of Consumer Research. 38: 763-773
Juliano L, Wilcox K. (2011) Choice, rejection, and elaboration on preference-inconsistent alternatives Journal of Consumer Research. 38: 229-241
Wilcox K, Kramer T, Sen S. (2011) Indulgence or self-control: A dual process model of the effect of incidental pride on indulgent choice Journal of Consumer Research. 38: 151-163
Wilcox K, Kim HM, Sen S. (2009) Why do consumers buy counterfeit luxury brands? Journal of Marketing Research. 46: 247-259
Wilcox K, Vallen B, Block L, et al. (2009) Vicarious goal fulfillment: When the mere presence of a healthy option leads to an ironically indulgent decision Journal of Consumer Research. 36: 380-393
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