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Aradhna J. Krishna

Affiliations: 
University of Michigan, Ann Arbor, Ann Arbor, MI 
Area:
Marketing Business Administration, Cognitive Psychology, Experimental Psychology
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Hong Yuan grad student 2005 University of Michigan
Ryan S. Elder grad student 2011 University of Michigan

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Publications

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Jia M, Li X, Krishna A. (2020) Contraction with unpacking : when unpacking leads to lower calorie budgets Journal of Consumer Research. 46: 853-870
Hagen L, Krishna A, McFerran B. (2019) Outsourcing Responsibility for Indulgent Food Consumption to Prevent Negative Affect Journal of the Association For Consumer Research. 4: 136-146
Aydınoğlu NZ, Krishna A. (2019) The power of consumption-imagery in communicating retail-store deals Journal of Retailing. 95: 116-127
Krishna A, Hagen L. (2019) Out of proportion? The role of leftovers in eating-related affect and behavior Journal of Experimental Social Psychology. 81: 15-26
Wang W, Krishna A, McFerran B. (2017) Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms Journal of Marketing Research. 54: 478-494
Hagen L, Krishna A, McFerran B. (2017) Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating Journal of Marketing Research. 54: 589-604
Krishna A, Lee SWS, Li X, et al. (2017) Embodied Cognition, Sensory Marketing, and the Conceptualization of Consumers’ Judgment and Decision Processes: Introduction to the Issue Journal of the Association For Consumer Research. 2: 377-381
Krishna A, Cian L, Aydınoğlu NZ. (2017) Sensory Aspects of Package Design Journal of Retailing. 93: 43-54
Krishna A. (2017) Erratum to “A clearer spotlight on spotlight: Understanding, conducting and reporting” [Journal of Consumer Psychology 26 (2016) 315–324] Journal of Consumer Psychology
Cornil Y, Chandon P, Krishna A. (2017) Does Red Bull give wings to vodka? Placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors Journal of Consumer Psychology. 27: 456-465
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