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Barry Babin

Affiliations: 
Louisiana Tech University, Ruston, LA, United States 
Area:
Marketing Business Administration, Cognitive Psychology, Social Psychology
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"Barry Babin"
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Children

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Mahmoud Darrat grad student 2010 Louisiana Tech University
Weiling Zhuang grad student 2010 Louisiana Tech University
M. Y. Atinc grad student 2012 Louisiana Tech University
Nathan McDougle grad student 2013 Louisiana Tech University
David Locander grad student 2014 Louisiana Tech University

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Publications

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Spielmann N, Babin B. (2011) Testing congruency effects between origin and producer for wines International Journal of Wine Business Research. 23: 338-354
Allard T, Babin B, Chebat J, et al. (2009) Reinventing the branch: An empirical assessment of banking strategies to environmental differentiation Journal of Retailing and Consumer Services. 16: 442-450
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