Victor A. Barger, Ph.D.
Affiliations: | 2011 | University of Wisconsin, Madison, Madison, WI |
Area:
Marketing Business Administration, Personality Psychology, Psychometrics PsychologyGoogle:
"Victor Barger"Mean distance: (not calculated yet)
Parents
Sign in to add mentor| Joann Peck | grad student | 2011 | UW Madison | |
| (Individual differences in need for approval: Measurement and marketing implications.) | ||||
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Publications
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| Payne EM, Peltier JW, Barger VA. (2017) Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda Journal of Research in Interactive Marketing. 11: 185-197 |
| Luangrath AW, Peck J, Barger VA. (2017) Textual Paralanguage and Its Implications for Marketing Communications Journal of Consumer Psychology. 27: 98-107 |
| Barger V, Peltier JW, Schultz DE. (2016) Social media and consumer engagement: a review and research agenda Journal of Research in Interactive Marketing. 10: 268-287 |
| Peck J, Barger VA, Webb A. (2013) In Search of a Surrogate for Touch: The Effect of Haptic Imagery on Perceived Ownership Journal of Consumer Psychology. 23: 189-196 |