Hong Yuan, Ph.D.
Affiliations: | 2005 | University of Michigan, Ann Arbor, Ann Arbor, MI |
Area:
Marketing Business AdministrationGoogle:
"Hong Yuan"Mean distance: (not calculated yet)
Parents
Sign in to add mentor| Aradhna J. Krishna | grad student | 2005 | University of Michigan | |
| (Two essays on strategic pricing.) | ||||
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Publications
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| Kulkarni A, Wang XC, Yuan H. (2019) Boomerang effect of incentive reminders during shopping trips Journal of Consumer Marketing. 36: 592-599 |
| Reich BJ, Yuan H. (2019) A Shared Understanding: Redefining "Sharing" from a Consumer Perspective The Journal of Marketing Theory and Practice. 27: 430-444 |
| Wang H, Yuan H, Li X, et al. (2019) The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation Journal of the Academy of Marketing Science. 47: 1109-1130 |
| Yuan H, Gómez MI, Rao VR. (2013) Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach Management Science. 59: 1709-1724 |
| White TB, Yuan H. (2012) Building trust to increase purchase intentions: The signaling impact of low pricing policies Journal of Consumer Psychology. 22: 384-394 |
| Yuan H, Han S. (2011) The Effects of Consumers' Price Expectations on Sellers' Dynamic Pricing Strategies Journal of Marketing Research. 48: 48-61 |
| Yuan H, Krishna A. (2011) Price-Matching Guarantees with Endogenous Search: A Market Experiment Approach Journal of Retailing. 87: 182-193 |
| Yuan H, Krishna A. (2008) Pricing of mall services in the presence of sales leakage Journal of Retailing. 84: 95-117 |
| Krishna A, Briesch R, Lehmann DR, et al. (2002) A meta-analysis of the impact of price presentation on perceived savings Journal of Retailing. 78: 101-118 |