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Ryan S. Elder, Ph.D.

Affiliations: 
2011 University of Michigan, Ann Arbor, Ann Arbor, MI 
Area:
Marketing Business Administration, Cognitive Psychology, Experimental Psychology
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Aradhna J. Krishna grad student 2011 University of Michigan
 (Cognition and sensory perception: The effects of advertising and mental simulation on the perceptual consumption experience.)

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Publications

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Elder RS, Mohr GS. (2020) Guilty displeasures: How imagined guilt dampens consumer enjoyment. Appetite. 104641
DeRosia ED, Elder RS. (2019) Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening Journal of Marketing Research. 56: 637-651
Mourey JA, Elder RS. (2019) Dynamic by Design: How Incorporating Dynamism in Advertising Affects Evaluations Journal of the Association For Consumer Research. 4: 422-435
Elder RS, Schlosser AE, Poor M, et al. (2017) So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance Journal of Consumer Research. 44: 877-894
Elder RS, Mohr GS. (2016) The crunch effect: Food sound salience as a consumption monitoring cue Food Quality and Preference. 51: 39-46
Cian L, Krishna A, Elder RS. (2015) A sign of things to come: Behavioral change through dynamic iconography Journal of Consumer Research. 41: 1426-1446
Cian L, Krishna A, Elder RS. (2014) This logo moves me: Dynamic imagery from static images Journal of Marketing Research. 51: 184-197
Larson JS, Redden JP, Elder RS. (2014) Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods Journal of Consumer Psychology. 24: 188-194
Elder RS, Krishna A. (2012) The "visual depiction effect" in advertising: Facilitating embodied mental simulation through product orientation Journal of Consumer Research. 38: 988-1003
Krishna A, Elder RS, Caldara C. (2011) Erratum to “Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience” [J. Consum. Psychol. 20 (2010) 410–418] Journal of Consumer Psychology. 21: 372
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