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Scott Koslow

Affiliations: 
University of Waikato, Hamilton, Waikato, New Zealand 
Area:
creativity, strategy, effectivesnes, cross cultural
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Parents

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David W. Stewart grad student 1985-1990 USC

Children

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Sheila Sasser grad student
A. Mark Kilgour grad student 2006 University of Waikato

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Publications

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Parker J, Koslow S, Ang L, et al. (2020) How Does Consumer Insight Support The Leap to a Creative Idea: Inside the Creative Process: Shifting the Advertising Appeal from Functional to Emotional Journal of Advertising Research
Kilgour M, Koslow S, O'Connor H. (2020) Why Do Great Creative Ideas Get Rejected?: The Effect of Creative Ideation Processes On External Judges' Assessments Journal of Advertising Research. 60: 12-27
Rosengren S, Eisend M, Koslow S, et al. (2020) A Meta-Analysis of When and How Advertising Creativity Works: Journal of Marketing. 2224292092928
Tevi A, Koslow S, Parker J. (2019) Can media neutrality limit creative potential?: How advertising’s use of ideation templates fares across media Journal of Advertising Research. 59: 312-328
West D, Koslow S, Kilgour M. (2019) Future Directions for Advertising Creativity Research Journal of Advertising. 48: 102-114
Tevi A, Koslow S. (2018) How rhetoric theory informs the creative advertising development process: reconciling differences between advertising scholarship and practice Journal of Advertising Research. 58: 111-128
Parker J, Ang L, Koslow S. (2018) The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach Journal of Advertising. 47: 237-254
O’Connor H, Kilgour M, Koslow S, et al. (2017) Drivers of Creativity Within Advertising Agencies: How Structural Configuration Can Affect And Improve Creative Development Journal of Advertising Research. 58: 202-217
O'Connor H, Koslow S, Kilgour M, et al. (2016) Do marketing clients really get the advertising they deserve? The trade-off between strategy and originality in australian and New Zealand Agencies Journal of Advertising. 45: 147-155
Koslow S. (2015) I love creative advertising: What it is, when to call for it, and how to achieve it Journal of Advertising Research. 55
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