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Anocha Aribarg, Ph.D.

Affiliations: 
2003 University of Wisconsin, Madison, Madison, WI 
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"Anocha Aribarg"
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Neeraj K. Arora grad student 2003 UW Madison
 (The impact of overlapping product features on a multibrand manufacturer's portfolio profit.)

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Publications

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Aribarg A, Schwartz EM. (2020) Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness Journal of Marketing Research. 57: 20-34
Mormann M, Griffiths T, Janiszewski C, et al. (2020) Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making Marketing Letters. 1-12
Aribarg A, Burson KA, Larrick RP. (2017) Tipping the Scale: The Role of Discriminability in Conjoint Analysis Journal of Marketing Research. 54: 279-292
Aribarg A, Arora N, Henderson T, et al. (2014) Private label imitation of a national brand: Implications for consumer choice and law Journal of Marketing Research. 51: 657-675
Wang J, Aribarg A, Atchadé YF. (2013) Modeling choice interdependence in a social network Marketing Science. 32: 977-997
Aribarg A, Pieters R, Wedel M. (2010) Raising the BAR: Bias adjustment of recognition tests in advertising Journal of Marketing Research. 47: 387-400
Aribarg A, Arora N, Kang MY. (2010) Predicting joint choice using individual data Marketing Science. 29: 139-157
Aribarg A, Foutz NZ. (2009) Category-Based Screening in Choice of Complementary Products Journal of Marketing Research. 46: 518-530
Aribarg A, Arora N. (2008) Brand portfolio promotions Journal of Marketing Research. 45: 391-402
Aribarg A, Arora N. (2008) Interbrand variant overlap: Impact on brand preference and portfolio profit Marketing Science. 27: 474-491
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