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Ty T. Henderson, Ph.D.

Affiliations: 
2007 University of Wisconsin, Madison, Madison, WI 
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"Ty Henderson"
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Parents

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Neeraj K. Arora grad student 2007 UW Madison
 (Intra -personal and inter -personal dimensions of promotion effectiveness: A multi -category embedded premium choice model with non -compensatory screening.)

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Publications

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Henderson T, Liu Q. (2017) Efficient Design and Analysis for a Selective Choice Process Journal of Marketing Research. 54: 430-446
Aribarg A, Arora N, Henderson T, et al. (2014) Private label imitation of a national brand: Implications for consumer choice and law Journal of Marketing Research. 51: 657-675
Arora N, Henderson T, Liu Q. (2011) Noncompensatory dyadic choices Marketing Science. 30: 1028-1047
Henderson T, Arora N. (2010) Doing Well While Doing Good. Linking A Social Cause To Product Promotions: Why It Works And How To Make It More Effective Gfk Marketing Intelligence Review. 2: 8-15
Henderson T, Arora N. (2010) Promoting brands across categories with a social cause: Implementing effective embedded premium programs Journal of Marketing. 74: 41-60
Arora N, Henderson T. (2007) Embedded premium promotion: Why it works and how to make it more effective Marketing Science. 26: 514-531
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