Baba Shiv
Affiliations: | Stanford University, Palo Alto, CA |
Area:
Decision NeuroscienceGoogle:
"Baba Shiv"Mean distance: 18.03 (cluster 29)
Children
Sign in to add trainee| David Gal | grad student | 2007 | Stanford |
| Monica Wadhwa | grad student | 2009 | Stanford |
| Abninder Litt | grad student | 2012 | Stanford |
| Hilke Plassmann | post-doc | 2005-2008 | Stanford |
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Publications
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| Ling A, George N, Shiv B, et al. (2023) Altering experienced utility by incidental affect: The interplay of valence and arousal in incidental affect infusion processes. Emotion (Washington, D.C.) |
| Karmarkar UR, Shiv B, Knutson B. (2015) Cost conscious? The neural and behavioral impact of price primacy on decision making Journal of Marketing Research. 52: 467-481 |
| Litt A, Shiv B. (2012) Manipulating basic taste perception to explore how product information affects experience Journal of Consumer Psychology. 22: 55-66 |
| Hsu M, Karmarkar U, Kassam K, et al. (2012) Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience Advances in Consumer Research. 40: 1102-1103 |
| Litt A, Reich T, Maymin S, et al. (2011) Pressure and perverse flights to familiarity. Psychological Science. 22: 523-31 |
| Litt A, Plassmann H, Shiv B, et al. (2011) Dissociating valuation and saliency signals during decision-making. Cerebral Cortex (New York, N.Y. : 1991). 21: 95-102 |
| Shiv B. (2011) Is Mr. Spock a good candidate for being a connected customer? The role of emotion in decision making The Connected Customer: the Changing Nature of Consumer and Business Markets. 141-162 |
| Litt A, Khan U, Shiv B. (2010) Lusting while loathing: parallel counterdriving of wanting and liking. Psychological Science. 21: 118-25 |
| Weller JA, Levin IP, Shiv B, et al. (2009) The effects of insula damage on decision-making for risky gains and losses. Social Neuroscience. 4: 347-58 |
| Litt A, Plassmann H, Shiv B, et al. (2009) Dissociation of Valuation Level and Strength at the Time of Decision Making Neuroimage. 47: S95 |