Sang-Eun Byun, Ph.D.

Affiliations: 
2006 Michigan State University, East Lansing, MI 
Area:
Management, Social Structure and Development, Home Economics
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"Sang-Eun Byun"

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Brenda Sternquist grad student 2006 Michigan State
 (Here today, gone tomorrow: The antecedents and consequences of in -store hoarding at fast fashion stores.)
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Publications

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Byun S, Long S, Mann M. (2020) Drivers and dynamics of brand prominence preferences among the Chinese little emperors residing in the US Journal of Fashion Marketing and Management: An International Journal. 24: 66-82
Byun S, Han S, Kim H, et al. (2020) US small retail businesses’ perception of competition: Looking through a lens of fear, confidence, or cooperation Journal of Retailing and Consumer Services. 52: 101925
Ginder W, Kwon W, Byun S. (2019) Effects of Internal–External Congruence-Based CSR Positioning: An Attribution Theory Approach Journal of Business Ethics. 1-15
Mann M, Kwon W, Byun S. (2018) Shifting value perceptions among young urban Indian consumers: The role of need for distinctiveness and western acculturation Journal of Retailing and Consumer Services. 44: 127-133
Rashid S, Byun S. (2018) Are consumers willing to go the extra mile for fair trade products made in a developing country? A comparison with made in USA products at different prices Journal of Retailing and Consumer Services. 41: 201-210
Mann M, Byun S. (2017) To retrench or invest? Turnaround strategies during a recessionary time Journal of Business Research. 80: 24-34
Ginder W, Byun SE. (2015) Past, Present, and Future of Gay and Lesbian Consumer Research: Critical Review of the Quest for the Queer Dollar Psychology and Marketing. 32: 821-841
Byun SE, Sternquist B. (2012) Here today, gone tomorrow: Consumer reactions to perceived limited availability Journal of Marketing Theory and Practice. 20: 223-234
Byun SE. (2011) Consumer Response to Seller-Induced Perishable : Perceived Desirability of Products, Urge to Buy, and Purchase Acceleration International Journal of Costume and Fashion. 11: 53-64
Byun S, Mann M. (2011) The Influence of Others The Impact of Perceived Human Crowding on Perceived Competition, Emotions, and Hedonic Shopping Value Clothing and Textiles Research Journal. 29: 284-297
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