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Kent B. Monroe

Affiliations: 
University of Illinois, Urbana-Champaign, Urbana-Champaign, IL 
Area:
Marketing
Website:
http://www.kentbmonroe.com/
Google:
"Kent Monroe"
Bio:

Dr. Monroe has pioneered research on the information value of price, is author of the leading book Pricing: Making Profitable Decisions and has presented papers before various international associations in Asia, Europe and North America. He teaches courses and conducts research in pricing, marketing strategy, and marketing research. His research has been published in respected academic journals including Journal of Marketing Research and Management Science.

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Parents

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Children

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Eve Caudill grad student 1994 UIUC
Marielza Martins grad student 1995 UIUC
Vonda Powell grad student 1995 UIUC
Rashmi Adaval grad student 1996 UIUC
Lawrence Hamer grad student 1996 UIUC
Sungho Lee grad student 1996 UIUC
Robert Roundtree grad student 1996 UIUC
Rajneesh Suri grad student 1996 UIUC
Chung-kue Hsu grad student 1998 UIUC
Rajesh Manchanda grad student 1998 UIUC
Thomas  G. Costello grad student 2000 UIUC
Susan  M. Lloyd grad student 2002 UIUC
Lan Xia grad student 2003 UIUC
Ashok  K. Lalwani grad student 2006 UIUC
Yupin Patara grad student 2008 UIUC
Fei  L. Lee grad student 2004-2009 UIUC
Atul A. Kulkarni grad student 2011 UIUC

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Publications

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Vastani SF, Monroe KB. (2019) Role of customer attributes on absolute price thresholds Journal of Services Marketing. 33: 589-601
Lehtimäki AV, Monroe KB, Somervuori O. (2019) The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount Journal of Revenue and Pricing Management. 18: 76-85
Grewal D, Puccinelli N, Monroe KB. (2018) Meta-analysis: integrating accumulated knowledge Journal of the Academy of Marketing Science. 46: 9-30
Xia L, Monroe KB. (2017) It’s not all about money: the role of identity in perceived fairness of targeted promotions Journal of Product & Brand Management. 26: 327-339
Compeau LD, Monroe KB, Grewal D, et al. (2016) Expressing and defining self and relationships through everyday shopping experiences Journal of Business Research. 69: 1035-1042
Weisstein FL, Kukar-Kinney M, Monroe KB. (2015) Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet Journal of Business Research
Monroe KB, Rikala VM, Somervuori O. (2015) Examining the application of behavioral price research in business-to-business markets Industrial Marketing Management. 47: 17-25
Tsai MC, Lou YC, Bei LT, et al. (2014) Position matters when we stand together: a linguistic perspective on composite brand extensions Journal of the Academy of Marketing Science. 42: 680-701
Weisstein FL, Monroe KB, Kukar-Kinney M. (2013) Effects of price framing on consumers' perceptions of online dynamic pricing practices Journal of the Academy of Marketing Science. 41: 501-514
Suri R, Monroe KB, Koc U. (2013) Math anxiety and its effects on consumers' preference for price promotion formats Journal of the Academy of Marketing Science. 41: 271-282
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