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Robert M. Rouwenhorst, Ph.D.

Affiliations: 
2009 University of Iowa, Iowa City, IA 
Area:
Marketing Business Administration, Mass Communications
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"Robert Rouwenhorst"
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Irwin P. Levin grad student 2009 University of Iowa
 (Zipped commercials, zapped memory? The impact of zipping on attitude and memory for commercials.)

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