Stephen C. Nettelhorst, Ph.D.
Affiliations: | 2013 | Psychology | Kansas State University, Manhattan, KS, United States |
Area:
Behavioral Psychology, Marketing Business Administration, Web StudiesGoogle:
"Stephen Nettelhorst"Mean distance: 35622
Parents
Sign in to add mentorLaura A. Brannon | grad student | 2013 | Kansas State University | |
(The effects of actor attractiveness and advertisement choice on mechanical avoidance behaviors.) |
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Publications
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Nettelhorst S, Brannon L, Rose A, et al. (2020) Online viewers’ choices over advertisement number and duration Journal of Research in Interactive Marketing. 14: 215-238 |
Nettelhorst SC, Chin EG, Krome LR, et al. (2019) Change My Mind: The Impact of Online Client Ratings and Reviews on Perceptions of Therapists Journal of Consumer Health On the Internet. 23: 227-248 |
Nettelhorst SC, Jeter WK, Brannon LA, et al. (2017) Can there be too much of a good thing? The effect of option number on cognitive effort toward online advertisements Computers in Human Behavior. 75: 320-328 |
Nettelhorst SC, Jeter WK, Brannon LA. (2014) Be careful what you wish for: The impact of advertisement choice on viewers' expectations Computers in Human Behavior. 41: 313-318 |
Nettelhorst SC, Brannon LA, Trey Hill W. (2013) Examining the impact of consumer feedback on internet product evaluation: Comparing base-rate and case history information Computers in Human Behavior. 29: 1290-1294 |
Nettelhorst SC, Brannon LA. (2012) The effect of advertisement choice, sex, and need for cognition on attention Computers in Human Behavior. 28: 1315-1320 |
Nettelhorst SC, Brannon LA. (2012) The effect of advertisement choice on attention Computers in Human Behavior. 28: 683-687 |