Stephen C. Nettelhorst, Ph.D.

Affiliations: 
2013 Psychology Kansas State University, Manhattan, KS, United States 
Area:
Behavioral Psychology, Marketing Business Administration, Web Studies
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"Stephen Nettelhorst"
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Laura A. Brannon grad student 2013 Kansas State University
 (The effects of actor attractiveness and advertisement choice on mechanical avoidance behaviors.)
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Publications

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Nettelhorst S, Brannon L, Rose A, et al. (2020) Online viewers’ choices over advertisement number and duration Journal of Research in Interactive Marketing. 14: 215-238
Nettelhorst SC, Chin EG, Krome LR, et al. (2019) Change My Mind: The Impact of Online Client Ratings and Reviews on Perceptions of Therapists Journal of Consumer Health On the Internet. 23: 227-248
Nettelhorst SC, Jeter WK, Brannon LA, et al. (2017) Can there be too much of a good thing? The effect of option number on cognitive effort toward online advertisements Computers in Human Behavior. 75: 320-328
Nettelhorst SC, Jeter WK, Brannon LA. (2014) Be careful what you wish for: The impact of advertisement choice on viewers' expectations Computers in Human Behavior. 41: 313-318
Nettelhorst SC, Brannon LA, Trey Hill W. (2013) Examining the impact of consumer feedback on internet product evaluation: Comparing base-rate and case history information Computers in Human Behavior. 29: 1290-1294
Nettelhorst SC, Brannon LA. (2012) The effect of advertisement choice, sex, and need for cognition on attention Computers in Human Behavior. 28: 1315-1320
Nettelhorst SC, Brannon LA. (2012) The effect of advertisement choice on attention Computers in Human Behavior. 28: 683-687
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