Patrick T. Vargas
Affiliations: | University of Illinois, Urbana-Champaign, Urbana-Champaign, IL |
Area:
attitudes, persuasion, implicit consumer cognitionGoogle:
"Patrick Vargas"Mean distance: 16.94 (cluster 8) | S | N | B | C | P |
Parents
Sign in to add mentor| Richard E. Petty | grad student | 1997 | Ohio State (AAA tree) |
| William von Hippel | grad student | 1992-1997 | Ohio State |
| Richard Petty | grad student | 1992-1997 | Ohio State (PsychTree) |
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Publications
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| Okazaki S, Taylor CR, Vargas P, et al. (2019) Disasters, hope and globalization: exploring self-identification with global consumer culture in Japan International Marketing Review. 36: 726-747 |
| Oh S, Yoon S, Vargas P. (2019) “In-depth” incidental exposure European Journal of Marketing. 53: 279-298 |
| Yun JT, Duff BRL, Vargas PT, et al. (2019) Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers Journal of Interactive Advertising. 20: 47-59 |
| Vargas PT, Duff BRL, Faber RJ. (2017) A Practical Guide to Experimental Advertising Research Journal of Advertising. 46: 101-114 |
| Hughes CE, Hunter CD, Vargas PT, et al. (2016) Police Endorse Color-Blind Racial Beliefs More Than Laypersons Race and Social Problems. 8: 160-170 |
| Biegler P, Vargas P. (2016) Feeling Is Believing: Evaluative Conditioning and the Ethics of Pharmaceutical Advertising Journal of Bioethical Inquiry. 1-9 |
| Shim C, Vargas PT, Santos CA. (2015) Oriental imagery and American attitudes toward Asia: an exploratory tourism study Journal of Tourism and Cultural Change. 13: 165-181 |
| Biegler P, Vargas P. (2013) Ban the sunset? Nonpropositional content and regulation of pharmaceutical advertising. The American Journal of Bioethics : Ajob. 13: 3-13 |
| Yoon G, Vargas PT. (2013) Seeing without looking: The effects of hemispheric functioning on memory for brands in computer games Journal of Advertising. 42: 131-141 |
| Yoon S, Vargas P. (2011) “No More” leads to “Want More,” but “No Less” leads to “Want Less”: Consumers' counterfactual thinking when faced with quantity restriction discounts Journal of Consumer Behaviour. 10: 93-101 |