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Henrik G. Larsen, Ph.D.

Affiliations: 
2012 International Psychology: Organizations and Systems Concentration The Chicago School of Professional Psychology 
Area:
Social Psychology, Theory and Methods
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George W. Hay grad student 2012 The Chicago School of Professional Psychology
 (Shanghai -- "Better City, Better Life?" A Netnographic Study of Expatriate Attitudes.)

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Larsen HG. (2017) The 'mental topography' of the Shanghai city brand: A netnographic approach to formulating city brand positioning strategies Journal of Destination Marketing and Management. 8: 90-101
Larsen HG. (2015) A hypothesis of the dimensional organization of the city construct. A starting point for city brand positioning Journal of Destination Marketing and Management. 4: 13-23
Larsen HG. (2014) The emerging Shanghai city brand: A netnographic study of image perception among foreigners Journal of Destination Marketing and Management. 3: 18-28
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