Susan Chang, Ph.D.
Affiliations: | 2005 | Michigan State University, East Lansing, MI |
Area:
Mass Communications, Marketing Business Administration, Cognitive PsychologyGoogle:
"Susan Chang"Parents
Sign in to add mentorCharles T. Salmon | grad student | 2005 | Michigan State | |
(Psychological reactance and branded product placement.) |
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Publications
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Chang S, Newell J, Salmon CT. (2009) Product placement in entertainment media International Journal of Advertising. 28: 783-806 |
Newell J, Salmon CT, Chang S. (2006) The Hidden History of Product Placement Journal of Broadcasting & Electronic Media. 50: 575-594 |