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Barbara E. Kahn

Affiliations: 
Industrial Engineering (Engineering) University of Miami, Coral Gables, FL 
Area:
General Business Administration, Behavioral Psychology
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"Barbara Kahn"
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Julio Sevilla grad student 2013 University of Miami

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Malter MS, Holbrook MB, Kahn BE, et al. (2020) The past, present, and future of consumer research. Marketing Letters. 1-13
Sevilla J, Lu J, Kahn BE. (2019) Variety Seeking, Satiation, and Maximizing Enjoyment Over Time Journal of Consumer Psychology. 29: 89-103
Lee L, Inman JJ, Argo JJ, et al. (2018) From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model Journal of the Association For Consumer Research. 3: 277-293
Kahn BE. (2017) Using Visual Design to Improve Customer Perceptions of Online Assortments Journal of Retailing. 93: 29-42
Sevilla J, Zhang J, Kahn BE. (2016) Anticipation of Future Variety Reduces Satiation from Current Experiences Journal of Marketing Research. 53: 954-968
Deng X, Kahn BE, Unnava HR, et al. (2016) A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice Journal of Marketing Research. 53: 682-698
Sevilla J, Kahn BE. (2014) The completeness heuristic: Product shape completeness influences size perceptions, preference, and consumption Journal of Marketing Research. 51: 57-68
Kahn BE, Chernev A, Böckenholt U, et al. (2014) Consumer and managerial goals in assortment choice and design Marketing Letters. 25: 293-303
Khushaba RN, Wise C, Kodagoda S, et al. (2013) Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking Expert Systems With Applications. 40: 3803-3812
Yang H, Carmon Z, Kahn B, et al. (2012) The Hot-Cold Decision Triangle: A framework for healthier choices Marketing Letters. 23: 457-472
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