Michel T. Pham
Affiliations: | Columbia University, New York, NY |
Area:
Marketing Business Administration, FinanceGoogle:
"Michel Pham"Children
Sign in to add traineeRongrong Zhou | grad student | 2002 | Columbia |
Tamar Avnet | grad student | 2005 | Columbia |
BETA: Related publications
See more...
Publications
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
Melumad S, Pham MT. (2020) The Smartphone as a Pacifying Technology Journal of Consumer Research. 47: 237-255 |
Pham MT, Sun JJ. (2020) On the Experience and Engineering of Consumer Pride, Consumer Excitement, and Consumer Relaxation in the Marketplace Journal of Retailing. 96: 101-127 |
Faraji-Rad A, Pham MT. (2017) Uncertainty Increases the Reliance on Affect in Decisions Journal of Consumer Research. 44: 1-21 |
Aydinli A, Gu Y, Pham MT. (2017) An experience-utility explanation of the preference for larger assortments International Journal of Research in Marketing. 34: 746-760 |
Pham MT, Faraji-Rad A, Toubia O, et al. (2015) Affect as an ordinal system of utility assessment Organizational Behavior and Human Decision Processes. 131: 81-94 |
Geuens M, Pelsmacker PD, Pham MT. (2014) Do Pleasant Emotional Ads Make Consumers Like Your Brand More Gfk Marketing Intelligence Review. 6: 40-45 |
Pham MT. (2014) Feels Right … Go Ahead? When to Trust Your Feelings in Judgments and Decisions Gfk Marketing Intelligence Review. 6: 22-27 |
Chang HH, Pham MT. (2013) Affect as a decision-making system of the present Journal of Consumer Research. 40: 42-63 |
Pham MT. (2013) The seven sins of consumer psychology Journal of Consumer Psychology. 23: 411-423 |
Pham MT. (2013) Introduction to research dialogue on evolutionary psychology and consumer behavior Journal of Consumer Psychology. 23: 349-350 |