Pradeep Korgaonkar

Affiliations: 
Florida Atlantic University, Boca Raton, FL, United States 
Area:
Marketing Business Administration, Mass Communications, Cognitive Psychology
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"Pradeep Korgaonkar"
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Publications

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Korgaonkar P, Petrescu M, Gironda J. (2016) Hispanics and viral advertising Journal of Retailing and Consumer Services. 32: 46-59
Petrescu M, Korgaonkar P, Gironda J. (2015) Viral advertising: A field experiment on viral intentions and purchase intentions Journal of Internet Commerce. 14: 384-405
Gironda JT, Korgaonkar PK. (2014) Understanding consumers' social networking site usage Journal of Marketing Management. 30: 571-605
Becerra EP, Korgaonkar PK. (2011) Effects of trust beliefs on consumers' online intentions European Journal of Marketing. 45: 936-962
Korgaonkar PK, Silverblatt R, Becerra EP. (2010) The Hispanic view of e-mail, popup, and banner advertising International Journal of E-Business Research. 6: 45-58
Becerra EP, Korgaonkar PK. (2010) The influence of ethnic identification in digital advertising how hispanic Americans' response to pop-up, e-mail, and banner advertising affects online purchase intentions Journal of Advertising Research. 50: 279-291
Korgaonkar P, Wolin LD. (2009) Web usage, advertising, and shopping: Relationship patterns Compel - the International Journal For Computation and Mathematics in Electrical and Electronic Engineering. 28: 191-204
Korgaonkar P, Silverblatt R, Girard T. (2006) Online retailing, product classifications, and consumer preferences Internet Research. 16: 267-288
Wolin LD, Korgaonkar P. (2003) Web advertising: Gender differences in beliefs, attitudes and behavior Internet Research. 13: 375-385
Girard T, Korgaonkar P, Silverblatt R. (2003) Relationship of type of product, shopping orientations, and demographics with preference for shopping on the internet Journal of Business and Psychology. 18: 101-120
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