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Pradeep Korgaonkar

Affiliations: 
Florida Atlantic University, Boca Raton, FL, United States 
Area:
Marketing Business Administration, Mass Communications, Cognitive Psychology
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"Pradeep Korgaonkar"
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Lori D. Wolin grad student 2001 Florida Atlantic University
Tulay Girard grad student 2005 Florida Atlantic University
Enrique P. Becerra grad student 2006 Florida Atlantic University
Framarz Byramjee grad student 2007 Florida Atlantic University
John Gironda grad student 2014 Florida Atlantic University

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Publications

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Korgaonkar P, Petrescu M, Gironda J. (2016) Hispanics and viral advertising Journal of Retailing and Consumer Services. 32: 46-59
Petrescu M, Korgaonkar P, Gironda J. (2015) Viral advertising: A field experiment on viral intentions and purchase intentions Journal of Internet Commerce. 14: 384-405
Gironda JT, Korgaonkar PK. (2014) Understanding consumers' social networking site usage Journal of Marketing Management. 30: 571-605
Becerra EP, Korgaonkar PK. (2011) Effects of trust beliefs on consumers' online intentions European Journal of Marketing. 45: 936-962
Korgaonkar PK, Silverblatt R, Becerra EP. (2010) The Hispanic view of e-mail, popup, and banner advertising International Journal of E-Business Research. 6: 45-58
Becerra EP, Korgaonkar PK. (2010) The influence of ethnic identification in digital advertising how hispanic Americans' response to pop-up, e-mail, and banner advertising affects online purchase intentions Journal of Advertising Research. 50: 279-291
Korgaonkar P, Wolin LD. (2009) Web usage, advertising, and shopping: Relationship patterns Compel - the International Journal For Computation and Mathematics in Electrical and Electronic Engineering. 28: 191-204
Korgaonkar P, Silverblatt R, Girard T. (2006) Online retailing, product classifications, and consumer preferences Internet Research. 16: 267-288
Wolin LD, Korgaonkar P. (2003) Web advertising: Gender differences in beliefs, attitudes and behavior Internet Research. 13: 375-385
Girard T, Korgaonkar P, Silverblatt R. (2003) Relationship of type of product, shopping orientations, and demographics with preference for shopping on the internet Journal of Business and Psychology. 18: 101-120
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