John Gironda, Ph.D.
|2014||Florida Atlantic University, Boca Raton, FL, United States|
Area:Marketing Business Administration, Management Business Administration, Web Studies
Mean distance: 26716.5
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|Korgaonkar P, Petrescu M, Gironda J. (2016) Hispanics and viral advertising Journal of Retailing and Consumer Services. 32: 46-59|
|Petrescu M, Korgaonkar P, Gironda J. (2015) Viral advertising: A field experiment on viral intentions and purchase intentions Journal of Internet Commerce. 14: 384-405|
|Gironda JT, Korgaonkar PK. (2014) Understanding consumers' social networking site usage Journal of Marketing Management. 30: 571-605|