John Gironda, Ph.D.

Affiliations: 
2014 Florida Atlantic University, Boca Raton, FL, United States 
Area:
Marketing Business Administration, Management Business Administration, Web Studies
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Parents

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Pradeep Korgaonkar grad student 2014 Florida Atlantic University
 (Tailored vs. invasive advertising: An empirical examination of antecedents and outcomes of consumers' attitudes toward personalized advertising.)
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Publications

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Korgaonkar P, Petrescu M, Gironda J. (2016) Hispanics and viral advertising Journal of Retailing and Consumer Services. 32: 46-59
Petrescu M, Korgaonkar P, Gironda J. (2015) Viral advertising: A field experiment on viral intentions and purchase intentions Journal of Internet Commerce. 14: 384-405
Gironda JT, Korgaonkar PK. (2014) Understanding consumers' social networking site usage Journal of Marketing Management. 30: 571-605
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