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Paul D. Boughton

Affiliations: 
Saint Louis University, St. Louis, MO, United States 
Area:
Educational Psychology Education, Tests and Measurements Education, Curriculum and Instruction Education
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"Paul Boughton"
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Nitish Singh grad student 2003 Saint Louis University

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Singh N, Fassott G, Zhao H, et al. (2006) A cross‐cultural analysis of German, Chinese and Indian consumers' perception of web site adaptation Journal of Consumer Behaviour. 5: 56-68
Singh N, Boughton PD. (2005) Measuring Website Globalization Journal of Website Promotion. 1: 3-20
Schmidt TA, Houston MB, Bettencourt LA, et al. (2003) The Impact of Voice and Justification on Students’ Perceptions of Professors’ Fairness: Journal of Marketing Education. 25: 177-186
Boughton PD, Fisher JE. (1999) From measurement to action: How one club boosted business by listening to its members Cornell Hotel and Restaurant Administration Quarterly. 40: 68-73
Nowak LI, Boughton PD, Pereira AJA. (1997) Relationships between businesses and marketing research firms: Impact of partnering on performance Industrial Marketing Management. 26: 487-495
Boughton PD, Nowak L, Washburn J. (1996) A decision model for marketing research relationship choices Journal of Services Marketing. 10: 56-69
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