Naresh K. Malhotra
Affiliations: | Georgia Institute of Technology, Atlanta, GA |
Area:
Marketing Business Administration, Theory Economics, Behavioral PsychologyGoogle:
"Naresh Malhotra"Children
Sign in to add traineeRichard G. McFarland | grad student | 2000 | Georgia Tech |
Cassandra D. Wells | grad student | 2000 | Georgia Tech |
Can Uslay | grad student | 2005 | Georgia Tech |
Lan Wu | grad student | 2007 | Georgia Tech |
Ashutosh R. Patil | grad student | 2010 | Georgia Tech |
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Publications
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Burgess SM, Malhotra NK. (2020) Marketing in African Emerging Markets: Emerging Perspectives Journal of African Business. 21: 433-438 |
Agarwal J, Malhotra NK. (2019) Reflections on the State-of-the-Art in ‘Ethics & Morality in Customer-Brand Relationships’: Directions for Future Research Journal of Business Research. 95: 392-400 |
Das G, Agarwal J, Malhotra NK, et al. (2019) Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality Journal of Business Research. 95: 479-490 |
Malhotra NK, Uslay C. (2018) Make, buy, borrow or crowdsource? The evolution and future of outsourcing Journal of Business Strategy. 39: 14-21 |
Chahine S, Malhotra NK. (2018) Impact of social media strategies on stock price: the case of Twitter European Journal of Marketing. 52: 1526-1549 |
Kumar RS, Dash S, Malhotra NK. (2018) The impact of marketing activities on service brand equity: The mediating role of evoked experience European Journal of Marketing. 52: 596-618 |
Malhotra NK. (2017) Introduction By Guest Editor Journal of the Academy of Marketing Science |
Malhotra NK. (2017) Book Reviews : EXPLORING MARKETING RESEARCH by William G. Zikmund (Chicago: The Dryden Press, 1982, 657 pp. , $19.95) Journal of the Academy of Marketing Science |
Malhotra NK. (2017) Book Reviews : CONSUMER BEHAVIOR AND MARKETING ACTION By Henry Assael Boston, Massachusetts: Kent Publishing Company, 1981,641 pp., $23.95): Journal of the Academy of Marketing Science. 11: 191-192 |
Malhotra NK. (2017) Book Reviews : MARKETING RESEARCH AND KNOWLEDGE DEVELOPMENT: AN ASSESSMENT FOR MARKETING MANAGEMENT by John G. Myers, William F. Massy, Stephen A. Greyser (Englewood Cliffs, N.J.: Prentice-Hall, Inc., 19890, 306 pp., $20.95) Journal of the Academy of Marketing Science |