Shaun McQuitty
Affiliations: | New Mexico State University, Las Cruces, NM, United States |
Area:
Marketing Business Administration, Higher Education, Industrial PsychologyGoogle:
"Shaun McQuitty"Mean distance: 26716.5
Children
Sign in to add traineeAndreas W. Stratemeyer | grad student | 2001 | New Mexico State |
Robert S. Heiser | grad student | 2005 | New Mexico State |
Marco Wolf | grad student | 2008 | New Mexico State |
BETA: Related publications
See more...
Publications
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
Wolf M, Ritz W, McQuitty S. (2020) Prosumers who home brew: a study of motivations and outcomes The Journal of Marketing Theory and Practice. 1-12 |
Ritz W, Wolf M, McQuitty S. (2019) Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models Journal of Research in Interactive Marketing. 13: 179-203 |
McQuitty S. (2018) Reflections on “Statistical Power and Structural Equation Models in Business Research” Journal of Global Scholars of Marketing Science. 28: 272-277 |
Wolf M, McQuitty S. (2013) Circumventing traditional markets: An empirical study of the marketplace motivations and outcomes of consumers' do-it-yourself behaviors Journal of Marketing Theory and Practice. 21: 195-209 |
McQuitty S, Wolf M. (2013) Structural Equation Modeling: A Practical Introduction Journal of African Business. 14: 58-69 |
Martín-Herrán G, McQuitty S, Sigué SP. (2012) Offensive versus defensive marketing: What is the optimal spending allocation? International Journal of Research in Marketing. 29: 210-219 |
Sierra JJ, Heiser RS, McQuitty S. (2009) Exploring determinants and effects of shared responsibility in service exchanges Journal of Marketing Theory and Practice. 17: 111-128 |
Huhmann BA, McQuitty S. (2009) A model of consumer financial numeracy Marketing Intelligence and Planning. 27: 270-293 |
Sierra JJ, McQuitty S. (2007) Attitudes and emotions as determinants of nostalgia purchases: An application of social identity theory Journal of Marketing Theory and Practice. 15: 99-112 |
Sierra JJ, McQuitty S. (2005) Service providers and customers: Social exchange theory and service loyalty Journal of Services Marketing. 19: 392-400 |