Steven Bellman
Affiliations: | Murdoch University, Murdoch, Western Australia, Australia |
Area:
Interactive AdvertisingWebsite:
http://www.audiencelabs.comGoogle:
"Steven Bellman"Parents
Sign in to add mentor| John R. Rossiter | grad student | 1995-1999 | University of New South Wales (Australia) | |
| (PhD) | ||||
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Publications
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| Reijonen H, Bellman S, Murphy J, et al. (2021) Factors related to recycling plastic packaging in Finland's new waste management scheme. Waste Management (New York, N.Y.). 131: 88-97 |
| Bellman S, Abdelmoety ZHS, Murphy J, et al. (2018) Brand safety: the effects of controversial video content on pre-roll advertising. Heliyon. 4: e01041 |
| Sharp B, Danenberg N, Bellman S. (2018) Psychological targeting. Proceedings of the National Academy of Sciences of the United States of America |
| Alpers DL, Walker FM, Taylor AC, et al. (2016) Evidence of Subdivisions on Evolutionary Timescales in a Large, Declining Marsupial Distributed across a Phylogeographic Barrier. Plos One. 11: e0162789 |
| Bellman S, Wooley B, Varan D. (2016) Program-ad matching and television ad effectiveness: A reinquiry using facial tracking software Journal of Advertising. 45: 72-77 |
| Varan D, Lang A, Barwise P, et al. (2015) How reliable are neuromarketers' measures of advertising effectiveness: Data from ongoing research holds no common truth among vendors Journal of Advertising Research. 55: 176-191 |
| Bellman S, Robinson JA, Reid R, et al. (2015) Contextual Priming Effects of Television Programs on Commercials: The Moderating Effects of Age Journal of Promotion Management. 21: 566-583 |
| Brechman J, Bellman S, Schweda A, et al. (2015) Interactive Branded Overlays Journal of Broadcasting and Electronic Media. 59: 184-207 |
| Bellman S, Burgstahler S, Ladner R. (2014) Work-based learning experiences help students with disabilities transition to careers: a case study of University of Washington projects. Work (Reading, Mass.). 48: 399-405 |
| Bellman S, Robinson JA, Wooley B, et al. (2014) The effects of social TV on television advertising effectiveness Journal of Marketing Communications |