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Sha Yang, Ph.D.

Affiliations: 
2000 Ohio State University, Columbus, Columbus, OH 
Area:
Marketing Business Administration
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"Sha Yang"
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Greg M. Allenby grad student 2000 Ohio State
 (Modeling within -person variation in brand preferences.)

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Publications

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Jia H(, Yang S, Lu X, et al. (2018) Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level Journal of Marketing. 82: 70-85
Lu S, Yang S. (2017) Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising Marketing Science. 36: 976-998
Ducarroz C, Yang S, Greenleaf EA. (2016) Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions Journal of Marketing. 80: 80-100
Yang S, Lu S, Lu X. (2014) Modeling Competition and Its Impact on Paid-Search Advertising Marketing Science. 33: 134-153
Zhao Y, Yang S, Narayan V. (2013) Modeling consumer learning from online product reviews Marketing Science. 32: 153-169
Yang S, Hu MM, Winer RS, et al. (2012) An empirical study of word-of-mouth generation and consumption Marketing Science. 31: 952-963
Gu Z(, Yang S. (2010) Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing Journal of Marketing Research. 47: 1100-1113
Yang S, Zhao Y, Erdem T, et al. (2010) Modeling the Intrahousehold Behavioral Interaction Journal of Marketing Research. 47: 470-484
Yang S, Ghose A. (2010) Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? Marketing Science. 29: 602-623
Yang S, Zhao Y, Dhar R. (2010) Modeling the Underreporting Bias in Panel Survey Data Marketing Science. 29: 525-539
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