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Yancy D. Edwards, Ph.D.

Affiliations: 
2002 Ohio State University, Columbus, Columbus, OH 
Area:
Marketing Business Administration, Social Psychology, Cognitive Psychology
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"Yancy Edwards"
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Greg M. Allenby grad student 2002 Ohio State
 (Identifying poorly met demand: The impact of product beliefs on attribute importance.)

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Publications

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Chandukala SR, Edwards YD, Allenby GM. (2011) Identifying Unmet Demand Marketing Science. 30: 61-73
Edwards YD, Allenby GM. (2003) Multivariate Analysis of Multiple Response Data Journal of Marketing Research. 40: 321-334
Fennell G, Allenby GM, Yang S, et al. (2003) The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use Qme-Quantitative Marketing and Economics. 1: 223-244
Allenby G, Fennell G, Bemmaor A, et al. (2002) Market Segmentation Research: Beyond Within and Across Group Differences Marketing Letters. 13: 233-243
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