Yinlong Zhang, Ph.D.
Affiliations: | 2004 | University of Pittsburgh, Pittsburgh, PA, United States |
Area:
Marketing Business AdministrationGoogle:
"Yinlong Zhang"Parents
Sign in to add mentorVikas Mittal | grad student | 2004 | University of Pittsburgh | |
(The impact of self -construal on consumer decision-making.) |
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Publications
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Gao H, Mittal V, Zhang Y. (2020) The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity: Journal of Marketing Research. 57: 173-191 |
Gao H, Zhang Y, Mittal V. (2017) How Does Local–Global Identity Affect Price Sensitivity? Journal of Marketing. 81: 62-79 |
Zhang Y, Feick L, Mittal V. (2014) How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth Journal of Consumer Research. 40: 1097-1108 |
Kim Y, Zhang Y. (2014) The Impact of Power-Distance Belief on Consumers’ Preference for Status Brands Journal of Global Marketing. 27: 13-29 |
Winterich KP, Zhang Y, Mittal V. (2012) How political identity and charity positioning increase donations: Insights from Moral Foundations Theory International Journal of Research in Marketing. 29: 346-354 |
Zhang Y, Winterich KP, Mittal V. (2010) Power Distance Belief and Impulsive Buying Journal of Marketing Research. 47: 945-954 |
Zhang Y, Khare A. (2009) The Impact of Accessible Identities on the Evaluation of Global versus Local Products Journal of Consumer Research. 36: 524-537 |
Zhang Y, Shrum LJ. (2009) The Influence of Self-Construal on Impulsive Consumption Journal of Consumer Research. 35: 838-850 |
Zhang Y, Feick L, Price LJ. (2006) The impact of self-construal on aesthetic preference for angular versus rounded shapes. Personality & Social Psychology Bulletin. 32: 794-805 |
Zhang Y, Mittal V. (2005) Decision difficulty: Effects of procedural and outcome accountability Journal of Consumer Research. 32: 465-472 |