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Cait Poynor, Ph.D.

Affiliations: 
2008 University of South Carolina, Columbia, SC 
Area:
Marketing Business Administration, Experimental Psychology
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Stacy Wood grad student 2008 University of South Carolina
 (The psychology of category design: Essay 1: How product groupings influence assortment perceptions, choice and satisfaction. Essay 2: How product groupings influence consumer learning.)

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Publications

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Diehl K, Poynor C. (2010) Great expectations?! Assortment size, expectations, and satisfaction Journal of Marketing Research. 47: 312-322
Haws KL, Poynor C. (2008) Seize the day! Encouraging indulgence for the hyperopic consumer Journal of Consumer Research. 35: 680-691
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