Steven Chen, Ph.D.
Affiliations: | 2009 | University of California, Irvine, Irvine, CA |
Area:
Marketing Business Administration, Design and Decorative ArtsGoogle:
"Steven Chen"Parents
Sign in to add mentor| Alladi Venkatesh | grad student | 2009 | UC Irvine | |
| (Worlds of design: Design culture, design orientation and problem solving.) | ||||
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Publications
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| Chen S, Chandler J, Venkatesh A. (2020) The influence of objects on creativity Creativity and Innovation Management. 29: 481-494 |
| Ertimur B, Chen S. (2020) Adaptation and diffusion of renovations: The case of the paleo diet Journal of Business Research. 116: 572-580 |
| Schiele K, Louie L, Chen S. (2020) Marketing feminism in youth media: A study of Disney and Pixar animation Business Horizons. 63: 659-669 |
| Chen S. (2019) Internationalising cultural products: the Ouroboros strategy and the case of visual kei Journal of Marketing Management. 35: 1214-1240 |
| Chen S, Shih E. (2019) City branding through cinema: the case of postcolonial Hong Kong Journal of Brand Management. 26: 505-521 |
| Chen S, Benedicktus R, Kim Y, et al. (2018) Teaching Design Thinking in Marketing: Linking Product Design and Marketing Strategy in a Product Development Class: Journal of Marketing Education. 40: 176-187 |
| Schiele K, Chen S. (2018) Design Thinking and Digital Marketing Skills in Marketing Education: A Module on Building Mobile Applications Marketing Education Review. 28: 150-154 |
| Chen S, Schiele K. (2017) Positioning SMEs With a Lone Designer: A Qualitative Study of Small Design Firms The Journal of Marketing Theory and Practice. 25: 213-233 |
| Chen S, Kim Y, Kohli C. (2017) A Korean, a Chinese, and an Indian walk into an American bar: Tapping the Asian-American goldmine Business Horizons. 60: 91-100 |
| Chen SI, Fox ER, Hall MK, et al. (2016) Despite Federal Legislation, Shortages Of Drugs Used In Acute Care Settings Remain Persistent And Prolonged. Health Affairs (Project Hope). 35: 798-804 |