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Ran Kivetz, Ph.D.

Affiliations: 
2000 Stanford University, Palo Alto, CA 
Area:
Marketing Business Administration
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"Ran Kivetz"
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Itamar Simonson grad student 2000 Stanford
 (Preferences towards streams of efforts for future rewards: Understanding frequency programs.)

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Publications

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Simonson I, Kivetz R. (2018) Bringing (Contingent) Loss Aversion Down to Earth — A Comment on Gal & Rucker's Rejection of “Losses Loom Larger Than Gains” Journal of Consumer Psychology. 28: 517-522
Kivetz R, Zheng Y. (2017) The effects of promotions on hedonic versus utilitarian purchases Journal of Consumer Psychology. 27: 59-68
Schrift RY, Kivetz R, Netzer O. (2016) Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions. Journal of Experimental Psychology. General
Keinan A, Kivetz R, Netzer O. (2016) The Functional Alibi Journal of the Association For Consumer Research. 1: 479-496
Sela A, Simonson I, Kivetz R. (2013) Beating the Market: The Allure of Unintended Value Journal of Marketing Research. 50: 691-705
Gershoff AD, Kivetz R, Keinan A. (2012) Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness Journal of Consumer Research. 39: 382-398
Urminsky O, Kivetz R. (2011) Scope Insensitivity and the “Mere Token” Effect Journal of Marketing Research. 48: 282-295
Keinan A, Kivetz R. (2011) Productivity Orientation and the Consumption of Collectable Experiences Journal of Consumer Research. 37: 935-950
Levav J, Kivetz R, Cho CK. (2010) Motivational compatibility and choice conflict Journal of Consumer Research. 37: 429-442
Keinan A, Kivetz R. (2008) Remedying hyperopia: The effects of self-control regret on consumer behavior. Journal of Marketing Research. 45: 676-689
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