Karen M. Stilley, Ph.D.
Affiliations: | 2009 | University of Pittsburgh, Pittsburgh, PA, United States |
Area:
Marketing Business AdministrationGoogle:
"Karen Stilley"Mean distance: 17811
Parents
Sign in to add mentorJeff Inman | grad student | 2009 | University of Pittsburgh | |
(The role of in -store slack and mental budgets in shopper marketing.) |
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Publications
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Gilbride TJ, Inman JJ, Stilley KM. (2015) The Role of Within-Trip Dynamics in Unplanned Versus Planned Purchase Behavior Journal of Marketing. 79: 57-73 |
Stilley KM, Inman JJ, Wakefield KL. (2010) Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior: Journal of Marketing. 74: 34-47 |
Stilley KM, Inman JJ, Wakefield KL. (2010) Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation Journal of Consumer Research. 37: 264-278 |