Vijay Mahajan
Affiliations: | University of Texas at Austin, Austin, Texas, U.S.A. |
Area:
Marketing Business Administration, Behavioral PsychologyGoogle:
"Vijay Mahajan"Mean distance: 21373.2
Children
Sign in to add traineeRavindra Chitturi | grad student | 2003 | UT Austin |
Pravin Nath | grad student | 2006 | UT Austin |
Michael G. Luchs | grad student | 2008 | UT Austin |
Dae-Yong Ahn | grad student | 2009 | UT Austin |
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Publications
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Liu Z, Hofstede FT, Duan JA, et al. (2020) Dynamics and Peer Effects of Brand Revenue in College Sports International Journal of Research in Marketing |
Krijestorac H, Garg R, Mahajan V. (2020) Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls Information Systems Research. 31: 449-472 |
Kashmiri S, Mahajan V. (2017) Values That Shape Marketing Decisions: Influence of Chief Executive Officers’ Political Ideologies on Innovation Propensity, Shareholder Value, and Risk Journal of Marketing Research. 54: 260-278 |
Arora S, Hofstede Ft, Mahajan V. (2017) The Implications of Offering Free Versions for the Performance of Paid Mobile Apps Journal of Marketing. 81: 62-78 |
Brower J, Kashmiri S, Mahajan V. (2017) Signaling virtue: Does firm corporate social performance trajectory moderate the social performance–financial performance relationship? Journal of Business Research. 81: 86-95 |
Nath P, Mahajan V. (2017) Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover Journal of the Academy of Marketing Science. 45: 93-118 |
Prasad A, Venkatesh R, Mahajan V. (2017) Temporal product bundling with myopic and strategic consumers: Manifestations and relative effectiveness Qme-Quantitative Marketing and Economics. 15: 341-368 |
Kashmiri S, Mahajan V. (2015) The name's the game: Does marketing impact the value of corporate name changes? Journal of Business Research. 68: 281-290 |
Prasad A, Venkatesh R, Mahajan V. (2015) Product bundling or reserved product pricing? Price discrimination with myopic and strategic consumers International Journal of Research in Marketing. 32: 1-8 |
Kashmiri S, Mahajan V. (2014) Beating the recession blues: Exploring the link between family ownership, strategic marketing behavior and firm performance during recessions International Journal of Research in Marketing. 31: 78-93 |