Nithima Sumpradit, Ph.D.

Affiliations: 
2003 University of Michigan, Ann Arbor, Ann Arbor, MI 
Area:
Pharmacy, Social Psychology
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"Nithima Sumpradit"
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Frank J. Ascione grad student 2003 University of Michigan
 (Consumers' motivation in responding to prescription drug advertising.)
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Publications

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Miah MS, Sherer PP, Sumpradit N, et al. (2023) The reality of embedded drug purchasing practices: Understanding the sociocultural and economic aspects of the use of medicines in Bangladesh. Plos One. 18: e0287009
Årdal C, Balasegaram M, Laxminarayan R, et al. (2019) Antibiotic development - economic, regulatory and societal challenges. Nature Reviews. Microbiology
Sommanustweechai A, Tangcharoensathien V, Malathum K, et al. (2018) Implementing national strategies on antimicrobial resistance in Thailand: potential challenges and solutions. Public Health. 157: 142-146
Sumpradit N, Bagozzi RP, Ascione FJ. (2015) ���Give Me Happiness��� or ���Take Away My Pain���: Explaining consumer responses to prescription drug advertising Cogent Business & Management. 2
Laxminarayan R, Duse A, Wattal C, et al. (2013) Antibiotic resistance-the need for global solutions. The Lancet. Infectious Diseases. 13: 1057-98
Sumpradit N, Chongtrakul P, Anuwong K, et al. (2012) Antibiotics Smart Use: a workable model for promoting the rational use of medicines in Thailand. Bulletin of the World Health Organization. 90: 905-13
Sumpradit N, Ascione FJ, Bagozzi RP. (2004) A cross-media content analysis of motivational themes in direct-to-consumer prescription drug advertising. Clinical Therapeutics. 26: 135-54
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