Pravin Nath, Ph.D.
Affiliations: | 2006 | University of Texas at Austin, Austin, Texas, U.S.A. |
Area:
Marketing Business Administration, Management Business AdministrationGoogle:
"Pravin Nath"Mean distance: 30533.1
Parents
Sign in to add mentor| Vijay Mahajan | grad student | 2006 | UT Austin | |
| (Antecedents of the chief marketing officer's presence and influence in top management teams.) | ||||
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Publications
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| Nath P, Bharadwaj N. (2020) Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters Journal of the Academy of Marketing Science. 48: 670-694 |
| Nath P, Kirca AH, Kim S, et al. (2019) The Effects of Retail Banner Standardization on the Performance of Global Retailers Journal of Retailing. 95: 30-46 |
| Brower J, Nath P. (2018) Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience Marketing Letters. 29: 405-419 |
| Nath P, Mahajan V. (2017) Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover Journal of the Academy of Marketing Science. 45: 93-118 |
| Nath P, Bell M. (2016) A study of the structural integration of the marketing and PR functions in the C-suite Journal of Marketing Communications. 22: 626-652 |
| Nath P, Mahajan V. (2011) Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams Journal of Marketing. 75: 60-77 |
| Nath P, Mahajan V. (2008) Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams. Journal of Marketing. 72: 65-81 |