Anirban Mukhopadhyay, Ph.D.
Affiliations: | 2004 | Columbia University, New York, NY |
Area:
Marketing Business Administration, Social PsychologyGoogle:
"Anirban Mukhopadhyay"Mean distance: 26716.5
Parents
Sign in to add mentor| Gita V. Johar | grad student | 2004 | Columbia | |
| (Unintended purchase opportunities: Conflict, choice, and consequence.) | ||||
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Publications
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| Wang T, Mukhopadhyay A, Patrick VM. (2017) Getting Consumers to Recycle NOW! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior Journal of Public Policy & Marketing. 36: 269-283 |
| Huang XI, Dong P, Mukhopadhyay A. (2014) Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking Journal of Consumer Research. 41: 697-712 |
| Labroo AA, Mukhopadhyay A, Dong P. (2014) Not always the best medicine: Why frequent smiling can reduce wellbeing Journal of Experimental Social Psychology. 53: 156-162 |
| McFerran B, Mukhopadhyay A. (2013) Lay theories of obesity predict actual body mass. Psychological Science. 24: 1428-36 |
| Hung IW, Mukhopadhyay A. (2012) Lenses of the Heart: How Actors’ and Observers’ Perspectives Influence Emotional Experiences Journal of Consumer Research. 38: 1103-1115 |
| Wang C, Mukhopadhyay A. (2012) The Dynamics of Goal Revision: A Cybernetic Multiperiod Test-Operate- Test-Adjust-Loop (TOTAL) Model of Self-Regulation Journal of Consumer Research. 38: 815-832 |
| Chan EY, Mukhopadhyay A. (2010) When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption Journal of Marketing Research. 47: 497-507 |
| Mukhopadhyay A, Yeung CWM. (2010) Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children: Journal of Marketing Research. 47: 240-250 |
| Labroo AA, Mukhopadhyay A. (2009) Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation Journal of Consumer Research. 36: 242-254 |
| Mukhopadhyay A, Johar GV. (2009) Indulgence as self-reward for prior shopping restraint: A justification-based mechanism ☆ Journal of Consumer Psychology. 19: 334-345 |