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Mehmet I. Yagci, Ph.D.

Affiliations: 
2000 Louisiana State University, Baton Rouge, LA, United States 
Area:
Marketing Business Administration
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"Mehmet Yagci"
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Abhijit Biswas grad student 2000 Louisiana State
 (The effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance.)

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Nalcaci G, Yagci MI. (2014) The Effects of Marketing Capabilities on Export Performance Using Resource-based View: Assessment on Manufacturing Companies☆ Procedia - Social and Behavioral Sciences. 148: 671-679
Yagci MI, Biswas A, Dutta S. (2009) Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance Journal of Business Research. 62: 768-774
Netemeyer RG, Krishnan B, Pullig C, et al. (2004) Developing and validating measures of facets of customer-based brand equity Journal of Business Research. 57: 209-224
Biswas A, Pullig C, Yagci MI, et al. (2002) Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image Journal of Consumer Psychology. 12: 107-118
Yagci MI. (2001) Evaluating the Effects of Country-of-Origin and Consumer Ethnocentrism Journal of International Consumer Marketing. 13: 63-85
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