Hans Baumgartner
Affiliations: | Pennsylvania State University, State College, PA, United States |
Area:
Marketing Business Administration, Social PsychologyGoogle:
"Hans Baumgartner"Mean distance: 35622
Children
Sign in to add traineeSunghwan Yi | grad student | 2004 | Penn State |
Kunter Gunasti | grad student | 2009 | Penn State |
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Publications
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Baumgartner H, Weijters B. (2019) Measurement in Marketing Foundations and Trends in Marketing. 12: 278-400 |
Baumgartner H, Weijters B, Pieters R. (2018) Misresponse to Survey Questions: A Conceptual Framework and Empirical Test of the Effects of Reversals, Negations, and Polar Opposite Core Concepts: Journal of Marketing Research. 55: 869-883 |
Hulland J, Baumgartner H, Smith KM. (2018) Marketing survey research best practices: evidence and recommendations from a review of JAMS articles Journal of the Academy of Marketing Science. 46: 92-108 |
Blank AS, Koenigstorfer J, Baumgartner H. (2017) Sport team personality: It’s not all about winning! Sport Management Review. 21: 114-132 |
Weijters B, Baumgartner H, Geuens M. (2016) The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales International Journal of Research in Marketing. 33: 944-960 |
Weijters B, Baumgartner H, Schillewaert N. (2013) Reversed item bias: an integrative model. Psychological Methods. 18: 320-34 |
Weijters B, Geuens M, Baumgartner H. (2013) The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales Journal of Consumer Research. 40: 368-381 |
Weijters B, Baumgartner H. (2012) Misresponse to Reversed and Negated Items in Surveys: A Review Journal of Marketing Research. 49: 737-747 |
Baumgartner H, Weijters B. (2012) Commentary on “Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies” Journal of Retailing. 88: 563-566 |
Yi S, Baumgartner H. (2011) Coping with guilt and shame in the impulse buying context Journal of Economic Psychology. 32: 458-467 |