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Mary N. Caravella, Ph.D.

Affiliations: 
2007 Harvard University, Cambridge, MA, United States 
Area:
Marketing Business Administration
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John A. Deighton grad student 2007 Harvard
 (Privacy, strategic information disclosure and new customer acquisition: Implications for customer relationship management.)

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Publications

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Avery JJ, Steenburgh T, Deighton JA, et al. (2013) Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping Gfk Marketing Intelligence Review. 5: 28-33
Spiggle S, Nguyen HT, Caravella M. (2012) More than Fit: Brand Extension Authenticity Journal of Marketing Research. 49: 967-983
Avery JJ, Steenburgh TJ, Deighton JA, et al. (2012) Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time Journal of Marketing. 76: 96-111
Narayandas D, Caravella M, Deighton J. (2002) The Impact of Internet Exchanges on Business-to-Business Distribution Journal of the Academy of Marketing Science. 30: 500-505
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