Robert Madrigal
Affiliations: | University of Oregon, Eugene, OR, United States |
Area:
Marketing Business Administration, Behavioral PsychologyGoogle:
"Robert Madrigal"Mean distance: 53433
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Publications
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| Madrigal R, Bee C, Chen J. (2022) Hope and fear in the experience of suspense. Cognition & Emotion. 1-19 |
| Soule CAA, Madrigal R. (2015) Anchors and norms in anonymous pay-what-you-want pricing contexts Journal of Socio-Economics. 57: 167-175 |
| Xie G, Madrigal R, Boush DM. (2015) Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising Journal of Business Ethics. 129: 281-293 |
| Bee CC, Madrigal R. (2013) Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions Journal of Consumer Behaviour. 12: 370-381 |
| Bee CC, Madrigal R. (2012) It's Not Whether You Win or Lose; It's How The Game is Played Journal of Advertising. 41: 47-58 |
| Bee C, Madrigal R. (2012) Outcomes Are in the Eye of the Beholder Journal of Media Psychology. 24: 143-153 |
| DeSarbo WS, Madrigal R. (2011) Examining the behavioral manifestations of fan avidity in sports marketing Journal of Modelling in Management. 6: 79-99 |
| Madrigal R, Bee C, Chen J, et al. (2011) The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief Media Psychology. 14: 259-288 |
| Madrigal R, Chen J. (2008) Moderating and Mediating Effects of Team Identification in Regard to Causal Attributions and Summary Judgments Following a Game Outcome Journal of Sport Management. 22: 717-733 |
| Madrigal R. (2008) Hot vs. cold cognitions and consumers' reactions to sporting event outcomes Journal of Consumer Psychology. 18: 304-319 |