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Colleen C. Bee, Ph.D.

Affiliations: 
2005 University of Oregon, Eugene, OR, United States 
Area:
Marketing Business Administration, Behavioral Psychology
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"Colleen Bee"
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Parents

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Robert Madrigal grad student 2005 University of Oregon
 (Mixed emotions: What if I feel good and bad?)

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Publications

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Madrigal R, Bee C, Chen J. (2022) Hope and fear in the experience of suspense. Cognition & Emotion. 1-19
Bee C, King J, Stornelli J. (2019) Are you with us or against us? The role of threat and anger in sport sponsorship Journal of Business Research
Aiken KD, Bee C, Walker N. (2018) From passion to obsession: Development and validation of a scale to measure compulsive sport consumption Journal of Business Research. 87: 69-79
Bee C, Dalakas V. (2015) Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages Journal of Marketing Communications. 21: 408-424
Bee C, Neubaum DO. (2014) The role of cognitive appraisal and emotions of family members in the family business system Journal of Family Business Strategy. 5: 323-333
Bee CC, Madrigal R. (2013) Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions Journal of Consumer Behaviour. 12: 370-381
Bee CC, Madrigal R. (2012) It's Not Whether You Win or Lose; It's How The Game is Played Journal of Advertising. 41: 47-58
Bee C, Madrigal R. (2012) Outcomes Are in the Eye of the Beholder Journal of Media Psychology. 24: 143-153
Madrigal R, Bee C, Chen J, et al. (2011) The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief Media Psychology. 14: 259-288
Bee CC, Havitz ME. (2010) Exploring the Relationship between Involvement, Fan Attraction, Psychological Commitment and Behavioural Loyalty in a Sports Spectator Context International Journal of Sports Marketing & Sponsorship. 11: 37-54
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