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Mauricio Palmeira, Ph.D.

Affiliations: 
2009 Business Indiana University, Bloomington, Bloomington, IN, United States 
Area:
Marketing Business Administration
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"Mauricio Palmeira"
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Shanker H. Krishnan grad student 2009 Indiana University
 (Sequential choice: Criteria instability and the isolated option effect.)

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Publications

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Palmeira M, Spassova G, Quoidbach J. (2020) You’re not yelping your case: the unexpected social consequences of word of mouth European Journal of Marketing. 54: 419-447
Palmeira M. (2020) Advice in the presence of external cues: The impact of conflicting judgments on perceptions of expertise Organizational Behavior and Human Decision Processes. 156: 82-96
Palmeira M, Lei J, Valenzuela A. (2019) Impact of vertical line extensions on brand attitudes and new extensions: The roles of judgment focus, comparative set and positioning European Journal of Marketing. 53: 299-319
Pontes NG, Palmeira M, Jevons CP. (2017) Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction Journal of Retailing and Consumer Services. 34: 209-218
Sharifi SS, Palmeira M. (2017) Customers' reactions to technological products: The impact of implicit theories of intelligence Computers in Human Behavior. 77: 309-316
Palmeira M, Pontes N, Thomas D, et al. (2016) Framing as status or benefits? Consumers' reactions to hierarchical loyalty program communication European Journal of Marketing. 50: 488-508
Palmeira M, Spassova G. (2015) Consumer reactions to professionals who use decision aids European Journal of Marketing. 49: 302-326
Palmeira M. (2014) The interplay of products from the same product line: the role of brand reputation European Journal of Marketing. 48: 1648-1663
Palmeira M. (2014) Intuitions in Conflict: Preference Reversals Due to Switch Between Sensitization and Diminishing Sensitivity Journal of Behavioral Decision Making. 27: 124-133
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