Valerie J. Trifts, Ph.D.
Affiliations: | 2004 | University of Alberta, Edmonton, Alberta, Canada |
Area:
Marketing Business AdministrationGoogle:
"Valerie Trifts"Mean distance: 42746.4
Parents
Sign in to add mentorGerald Haubl | grad student | 2004 | University of Alberta | |
(Providing access to uncensored competitor information: Attribution- and information-based determinants of consumer preference.) |
BETA: Related publications
See more...
Publications
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
Trifts V, Aghakhani H. (2019) Enhancing digital entertainment through personalization: The evolving role of product placements Journal of Marketing Communications. 25: 607-625 |
Aljukhadar M, Trifts V, Senecal S. (2017) Consumer self‐construal and trust as determinants of the reactance to a recommender advice Psychology & Marketing. 34: 708-719 |
Trifts V, Huang L, Häubl G. (2013) Price versus Nice? How Unfavorable Price Comparisons Help Retain Customers The Journal of Marketing Theory and Practice. 21: 163-178 |
Puckett SM, Hensher DA, Brooks MR, et al. (2011) Preferences for alternative short sea shipping opportunities Transportation Research Part E-Logistics and Transportation Review. 47: 182-189 |
Brooks MM, Trifts V. (2008) Short sea shipping in North America: Understanding the requirements of Atlantic Canadian shippers Maritime Policy and Management. 35: 145-158 |
Trifts VJ, Toms EG. (2007) Consumers' allocation of cognitive resources in web-based search: an exploratory study International Journal of Electronic Business. 5: 561-575 |
Häubl G, Trifts V. (2000) Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids Marketing Science. 19: 4-21 |