Valerie J. Trifts, Ph.D.
Affiliations: | 2004 | University of Alberta, Edmonton, Alberta, Canada |
Area:
Marketing Business AdministrationGoogle:
"Valerie Trifts"Mean distance: 42746.4
Parents
Sign in to add mentor| Gerald Haubl | grad student | 2004 | University of Alberta | |
| (Providing access to uncensored competitor information: Attribution- and information-based determinants of consumer preference.) | ||||
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Publications
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| Trifts V, Aghakhani H. (2019) Enhancing digital entertainment through personalization: The evolving role of product placements Journal of Marketing Communications. 25: 607-625 |
| Aljukhadar M, Trifts V, Senecal S. (2017) Consumer self‐construal and trust as determinants of the reactance to a recommender advice Psychology & Marketing. 34: 708-719 |
| Trifts V, Huang L, Häubl G. (2013) Price versus Nice? How Unfavorable Price Comparisons Help Retain Customers The Journal of Marketing Theory and Practice. 21: 163-178 |
| Puckett SM, Hensher DA, Brooks MR, et al. (2011) Preferences for alternative short sea shipping opportunities Transportation Research Part E-Logistics and Transportation Review. 47: 182-189 |
| Brooks MM, Trifts V. (2008) Short sea shipping in North America: Understanding the requirements of Atlantic Canadian shippers Maritime Policy and Management. 35: 145-158 |
| Trifts VJ, Toms EG. (2007) Consumers' allocation of cognitive resources in web-based search: an exploratory study International Journal of Electronic Business. 5: 561-575 |
| Häubl G, Trifts V. (2000) Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids Marketing Science. 19: 4-21 |