Mary C. Gilly
Affiliations: | University of California, Irvine, Irvine, CA |
Area:
Marketing Business Administration, Behavioral PsychologyGoogle:
"Mary Gilly"Mean distance: (not calculated yet)
Children
Sign in to add traineeMerlyn A. Griffiths | grad student | 2007 | UC Irvine |
Samantha N. Cross | grad student | 2009 | UC Irvine |
Burcak Ertimur | grad student | 2009 | UC Irvine |
Jennifer M. Cordero | grad student | 2012 | UC Irvine |
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Publications
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Cross SNN, Harrison RL, Gilly MC. (2017) The Role of Marketing in Ritual Evolution Journal of Macromarketing. 37: 460-478 |
Dellande S, Gilly MC, Graham JL. (2016) Managing consumer debt: Culture, compliance, and completion Journal of Business Research. 69: 2594-2602 |
Griffiths MA, Gilly MC. (2012) Dibs! Customer Territorial Behaviors Journal of Service Research. 15: 131-149 |
Ertimur B, Gilly MC. (2012) So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them Journal of Interactive Marketing. 26: 115-130 |
Griffiths MA, Harmon TR, Gilly MC. (2011) Hubble Bubble Trouble: The Need for Education About and Regulation of Hookah Smoking Journal of Public Policy & Marketing. 30: 119-132 |
Celsi MW, Gilly MC. (2010) Employees as internal audience: how advertising affects employees’ customer focus Journal of the Academy of Marketing Science. 38: 520-529 |
Schau HJ, Gilly MC, Wolfinbarger M. (2009) Consumer Identity Renaissance: The Resurgence of Identity-Inspired Consumption in Retirement Journal of Consumer Research. 36: 255-276 |
Cron WL, Gilly MC, Graham JL, et al. (2009) Gender differences in the pricing of professional services: Implications for income and customer relationships Organizational Behavior and Human Decision Processes. 109: 93-105 |
Schau HJ, Dellande S, Gilly MC. (2007) The impact of code switching on service encounters Journal of Retailing. 83: 65-78 |
Dellande S, Gilly MC, Graham JL. (2004) Gaining Compliance and Losing Weight:The Role of the Service Provider in Health Care Services Journal of Marketing. 68: 78-91 |