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Mary C. Gilly

Affiliations: 
University of California, Irvine, Irvine, CA 
Area:
Marketing Business Administration, Behavioral Psychology
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"Mary Gilly"
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Children

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Merlyn A. Griffiths grad student 2007 UC Irvine
Samantha N. Cross grad student 2009 UC Irvine
Burcak Ertimur grad student 2009 UC Irvine
Jennifer M. Cordero grad student 2012 UC Irvine

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Publications

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Cross SNN, Harrison RL, Gilly MC. (2017) The Role of Marketing in Ritual Evolution Journal of Macromarketing. 37: 460-478
Dellande S, Gilly MC, Graham JL. (2016) Managing consumer debt: Culture, compliance, and completion Journal of Business Research. 69: 2594-2602
Griffiths MA, Gilly MC. (2012) Dibs! Customer Territorial Behaviors Journal of Service Research. 15: 131-149
Ertimur B, Gilly MC. (2012) So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them Journal of Interactive Marketing. 26: 115-130
Griffiths MA, Harmon TR, Gilly MC. (2011) Hubble Bubble Trouble: The Need for Education About and Regulation of Hookah Smoking Journal of Public Policy & Marketing. 30: 119-132
Celsi MW, Gilly MC. (2010) Employees as internal audience: how advertising affects employees’ customer focus Journal of the Academy of Marketing Science. 38: 520-529
Schau HJ, Gilly MC, Wolfinbarger M. (2009) Consumer Identity Renaissance: The Resurgence of Identity-Inspired Consumption in Retirement Journal of Consumer Research. 36: 255-276
Cron WL, Gilly MC, Graham JL, et al. (2009) Gender differences in the pricing of professional services: Implications for income and customer relationships Organizational Behavior and Human Decision Processes. 109: 93-105
Schau HJ, Dellande S, Gilly MC. (2007) The impact of code switching on service encounters Journal of Retailing. 83: 65-78
Dellande S, Gilly MC, Graham JL. (2004) Gaining Compliance and Losing Weight:The Role of the Service Provider in Health Care Services Journal of Marketing. 68: 78-91
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